On Railways, Romance, and the Luxury of Being Unreachable — Discovering Rovos Rail

Rovos Rail luxury train journey

Words by Julia Svetlosakova  A few years ago, during a long train journey somewhere between Bangkok and Chiang Mai, I remember sitting by the window watching the landscape slowly unfold outside. Rice fields glowing under late afternoon light. Tiny stations where nobody seemed particularly concerned about time. Children waving as the train passed slowly through […]

Live Breathe Hike appoints Luminar Collective to lead international PR and communications

Partnership launches with immersive media experience on the iconic Tour du Mont Blanc this August London, 18 June 2026 – Luminar Collective today announced its appointment by Live Breathe Hike to lead strategic PR, media relations and communications as the specialist adventure travel company enters an exciting new phase of growth. The partnership will support […]

Paros Luxury Villa Pioneer Alexandra Skaltsogianni Appoints Luminar Collective

Paros, Greece / London, UK 9th June 2026 — Luminar Collective today announces its appointment by Votsalakia Villas and Makria Miti to lead strategic PR, media relations and communications across key international markets. The partnership will support the continued growth of the Paros-based luxury villa brands through targeted media relations, travel trade engagement, strategic storytelling […]

Luminar Collective Joins Brand Atlas

Luminar Collective Joins Global Network Shaping the Future of Branded Residences and Lifestyle-Led Luxury of the World’s Most Iconic Brands 28 May, 2026 – London, UK — Luminar Collective, the strategic marketing and PR agency specialising in luxury, adventure, experiential, and travel technology brands, today announced its membership of Atlas Collective — the member-only global […]

The Value of PR — Beyond Traditional SEO

From reputation to LLM optimisation: how to be found on ChatGPT, Claude & Gemini For years, brands treated PR and SEO as separate disciplines. SEO chased keywords. PR chased credibility. Today, that line has quietly dissolved. If you’re asking “How do we show up in ChatGPT, Claude, Gemini, or future AI assistants?” — the answer […]

NousTravel Appoints Alexandre Chemla as Strategic Officer, Strengthening Support for Continued Growth

Boutique Global Travel Management company NousTravel today announced the appointment of Alexandre Chemla as Strategic Officer, marking a significant milestone in the organization’s growth and long-term vision. In his role as Strategic Officer, Chemla will focus on supporting NousTravel’s expansion strategy and long-term organizational development. He will work closely with leadership to identify new markets […]

NousTravel launches UK and Europe division with Maria Baty as CEO

London, UK, 18th March, 2026 – Boutique Global Travel Management company NousTravel today announced the launch of its UK and Europe division, appointing long-time travel industry executive Maria Baty as Co-Founder and CEO, UK and Europe. The expansion marks NousTravel’s first major step into the UK and European markets and will focus on building a […]

Retailaer and Air Europa Expand Travel Agency Portal Access Across Six New European Markets

Air Europa opens Travel Agency Portal access in Belgium, France, Italy, Netherlands, Portugal, and the United Kingdom Expansion follows successful launch in Spain using Retailaer’s Connect Distribution platform New markets gain enhanced NDC-enabled booking, access to ancillaries, and multi-PNR servicing through Retailaer’s Offer and Order Management System (OMS) London, 5 February, 2026 — Retailaer, the […]