Crafting stories that inspire and endure
We elevate iconic brands and bespoke destinations through the art of storytelling
Curating brands for a world in motion - Where beauty inspires exploration
About us
We are the voice of luxury, adventure, and experiential travel — championing authenticity, inclusivity, and mindful exploration, one transformative journey at a time.
Completed projects
Best partnered worldwide
Years of experiences
Our Services
Where brands discover their voice and craft their legacy
From PR and brand strategy to digital marketing and content, we help travel brands connect, grow, and thrive.
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Adventure & Wellness
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Luxury Travel
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Hospitality
Bringing bold ideas to life with innovative vision, creativity, and expertise
our mission
Navigating every stage of your storytelling journey, from concept to execution
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Concept
We start by understanding your vision and requirements, crafting a customized approach.
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Planning
Our team works closely with you to develop comprehensive plans, ensuring every detail aligns with your goals.
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Execution
We bring your vision to life with seamless execution, ensuring every detail resonates with impact.
Meet the Founders - Driven by Story, Defined by Strategy
WHO WE ARE
With decades of combined experience, Katie Crowe and Julia Svetlosakova lead The Luminar Collective with insight, energy, and a passion for travel storytelling.
Julia Svetlosakova
Katie Crowe
Testimonials
Our clients say it best!
Ready to bring your vision to life?
General FAQ’s
Everything you need to know about working with The Luminar Collective.
What does The Luminar Collective do?
The Luminar Collective is a PR and marketing agency specialising in strategic communications, brand storytelling, and digital campaigns for luxury, adventure, and experiential travel brands. We help elevate your brand through tailored services, media exposure, and marketing strategies that drive measurable results.
What industries do you work with?
We primarily work with the travel, tourism, hospitality, and lifestyle sectors. This includes luxury hotels, tourism boards, destination management companies, yacht charters, eco-travel brands, and high-end tour operators.
Do you work with start-ups or only established brands?
We work with both. Whether you’re a start-up launching a new concept or an established organisation refreshing your strategy, we tailor our approach to suit your goals and resources.
Where is The Luminar Collective based?
We are based in the UK but operate globally. Our network includes international collaborators and clients from around the world.
What makes you different from other PR or marketing agencies?
We offer a unique blend of high-level strategic thinking, creativity, and industry insight. As a collective, we’re agile, scalable, and deeply invested in delivering results — with the added advantage of a global talent network and a focus on experiential and luxury travel brands.