Partnership launches with immersive media experience on the iconic Tour du Mont Blanc this August
London, 18 June 2026 – Luminar Collective today announced its appointment by Live Breathe Hike to lead strategic PR, media relations and communications as the specialist adventure travel company enters an exciting new phase of growth.
The partnership will support Live Breathe Hike’s continued expansion through targeted media relations, strategic storytelling and increased brand visibility across key international markets including the UK, EU and US. The initial phase of activity will launch with an exclusive press trip in August, offering selected media the opportunity to experience one of the world’s most celebrated long-distance treks – the Tour du Mont Blanc.
Founded by mountain leader, educator and yoga practitioner Tanya Perret, Live Breathe Hike has spent more than two decades creating transformative hiking experiences that connect travellers more deeply with nature and culture. With extensive expertise guiding across the Alps and Himalayas, the company has built a reputation for delivering adventures that balance challenge, wellbeing and authentic local experiences.
Live Breathe Hike’s portfolio of experiences spans some of the world’s most spectacular mountain landscapes, from the European Alps to Nepal, combining expert guidance with carefully curated itineraries designed to inspire confidence, connection and a lifelong love of the outdoors. The appointment comes at a time of increasing interest in active and purpose-led travel, with more travellers seeking experiences that prioritise wellbeing, personal growth and meaningful engagement with destinations.
“My aim has always been to connect people with their environment by seeking out hidden trails, sharing local cultures and creating experiences that stay with them long after they return home,” said Tanya Perret, Founder of Live Breathe Hike. “The mountains have an extraordinary ability to transform how we see ourselves and the world around us. As Live Breathe Hike continues to evolve, we’re excited to work with Luminar Collective to share our story with a wider audience and inspire more people to discover the power of adventure.”
“Katie Crowe, Co-Founder of Luminar Collective, said: “Live Breathe Hike immediately resonated with us because it represents a deeper shift taking place within adventure travel. Today’s travellers are seeking experiences that challenge them physically, enrich them emotionally and leave a positive impact. Tanya’s expertise, authenticity and commitment to making the mountains accessible to a wider community create a compelling story that deserves greater visibility.”
Julia Svetlosakova, Co-Founder of Luminar Collective, added: “There is a genuine purpose at the heart of Live Breathe Hike. Beyond extraordinary itineraries, the business champions connection – to people, places and the natural world. As demand for experiential travel
continues to grow, Live Breathe Hike is perfectly positioned to lead conversations around what meaningful adventure looks like today. We are delighted to support the brand during this next chapter.”
Tanya has guided people in the mountains for more than 26 years, completing over 60 Tour du Mont Blanc crossings alongside numerous Haute Routes, Via Alpina journeys and Himalayan expeditions. A qualified UIMLA International Mountain Leader, she has also worked extensively to improve access to the outdoors, including guiding blind and partially sighted hikers around the Tour du Mont Blanc and supporting young people through educational initiatives.
The partnership will commence with a hosted media experience on the Tour du Mont Blanc from 10-19 August. Widely regarded as one of the world’s greatest multi-day treks, the route traverses France, Italy and Switzerland, offering an immersive introduction to Live Breathe Hike’s approach to adventure travel through expert guidance, carefully selected accommodation and unforgettable alpine landscapes.
Further activity will focus on editorial opportunities, media engagement, strategic partnerships and communications initiatives designed to strengthen Live Breathe Hike’s profile among travellers seeking transformative outdoor experiences.
