Luminar Collective Joins Global Network Shaping the Future of Branded Residences and Lifestyle-Led Luxury of the World’s Most Iconic Brands
28 May, 2026 – London, UK — Luminar Collective, the strategic marketing and PR agency specialising in luxury, adventure, experiential, and travel technology brands, today announced its membership of Atlas Collective — the member-only global network created by Brand Atlas, connecting leading specialists across the branded residences sector.
Led by Darren Barlow, Brand Atlas has established itself as a global authority on branded residences, helping developers and brands shape first in class lifestyle destinations worldwide. As branded residences continue to evolve globally, the sector is moving far beyond traditional property marketing. Increasingly, buyers are drawn toward projects that combine design, hospitality, wellbeing, service and a stronger sense of place. This reflects a broader shift toward lifestyle-led living and experiential luxury.
Central to Brand Atlas is Atlas Collective, a member-only community of specialists brought together to make the right connections happen across the sector. Proven expertise, strong partnerships and execution that delivers in practice.
Darren Barlow, Co-Founder & Group CEO of Brand Atlas, said: “We’re pleased to welcome Luminar Collective to Atlas Collective. Their work reflects the kind of creativity, quality and strategic thinking we believe defines the future of branded residences and luxury lifestyle. They are first class!”
Luminar Collective’s work sits within the wider world of luxury lifestyle, architecture-led hospitality, experiential travel and branded living, supporting brands, destinations and luxury developments with strategic positioning, communications and long-term brand visibility.
Julia Svetlosakova, Co-founder, Luminar Collective said: “This partnership feels like a natural alignment for Luminar Collective. From architecture-led hospitality and experiential travel to branded residences and lifestyle brands, we focus on building long-term visibility, positioning and brand perception.
Katie Crowe, Co-Founder, Luminar Collective added: “We are delighted to become part of Atlas Collective. What stands out is the quality of relationships, depth of expertise and long-term thinking behind what Brand Atlas is building.”
Through Atlas Collective, Luminar Collective will offer support for projects across branded residences, luxury hospitality and lifestyle development through strategic storytelling, positioning and PR.
