Luminar Collective today announces its new partnership with The Bolder, one of Norway’s most architecturally iconic and design-led lodge experiences. The collaboration launches with a strategic PR and brand visibility campaign to mark The Bolder’s 5-year anniversary and support its continued growth across international markets.
Focussing on raising awareness amongst key media, objectives of the campaign include strengthening The Bolder’s brand positioning, and building long-term visibility through high-impact storytelling and partnerships.
“At The Bolder, our mission has always been to create a space where architecture and nature exist in perfect harmony — offering guests a transformative experience unlike anywhere else,” said Elin Engelsvoll, General Manager of The Bolder.
“As we mark our 5-year milestone our partnership with Luminar Collective is a meaningful opportunity to extend The Bolder’s reach and inspire those seeking unique, design-forward stays rooted in nature,” Engelsvoll added.
“The Bolder is one of the most exciting hospitality brands in Scandinavia — merging architecture, nature, and storytelling in an unforgettable way. We are excited to further cement its position as one of Norway’s most desirable design stays for high-end travellers and media,” said Julia Svetlosakova, Co-Founder of Luminar Collective.
“Through targeted PR, strategic partnerships, and standout storytelling, we’re excited to continue to elevate The Bolder’s profile among top-tier media,” said Katie Crowe, Co-Founder of Luminar Collective.
