Driven by story, defined by strategy
Founders
With decades of combined experience, Katie Crowe and Julia Svetlosakova lead The Luminar Collective with insight, energy, and a passion for travel storytelling.
Katie Crowe
Katie Crowe is an award winning travel PR professional with over 25 year’s experience in PR and Communications.
She has successfully developed and executed strategic public relations campaigns for a diverse range of clients, including including FTSE 100, FTSE 250, and start-up companies.
Katie’s expertise lies in her strong media relations and storytelling which she leverages to increase brand visibility and drive positive engagement with key stakeholders.
Most recently, her passion for travel and storytelling has allowed her to build strong relationships with key travel media, ensuring her clients consistently receive high-quality coverage. With a keen eye for trends and a commitment to delivering excellent results, Katie continues to be a leading voice in travel PR.
In 2021, she was honoured with three prestigious industry awards for her work at Travel Insurer battleface: TravMedia Best PR Campaign, Travolution Best PR Campaign and the National Insurance Awards Communications.
Brands worked on include: Microsoft, Avid Technology, Kantar Media, Mercure Hotel Group, Skyscanner, Vividata Canada, PADI EMEA, Hotel Bonanza, battleface, Yacht Hampton, StayGenarator
Julia Svetlosakova
Julia Svetlosakova is a dynamic marketing and PR professional with over a decade of experience driving brand growth across high-end industries and lifestyle brands. She specialises in 360-degree marketing, crafting integrated digital campaigns that elevate brand awareness, engagement, and revenue.
As a strategic yet hands-on leader, Julia blends creative storytelling with commercial insight, excelling in digital marketing, brand strategy, media relations, and stakeholder engagement. Her expertise spans CRM, lead generation, PR, and content marketing, delivering measurable results for both B2B and B2C brands.
Brands worked on include: Private Luxury Events, TFest, Amour, Ultra, Boutique, UKHospitality (formerly British Hospitality Association), Established, Domino’s Pizza, and The Poppy Factory.
