Designing the Future, One Story at a Time
Who we are
The Luminar Collective is a strategic marketing and PR agency dedicated to helping travel, luxury, and lifestyle brands shine. We deliver strategic marketing and public relations services that are tailored, creative, and results-driven.
The meaning behind the name
Luminar
Luminar comes from the Latin lūmināre, meaning “light” or “star.”
To us, it represents brilliance, visibility, and influence.
A Luminar is a leader, a visionary — and that’s who we work with, and what we strive to be.
Vision
We are the voice of luxury, adventure, and experiential travel — championing authenticity, inclusivity, and mindful exploration, one transformative journey at a time.
Our Model
As a collective, we scale up or down based on our client’s needs.
We collaborate with a trusted network of seasoned specialists — giving you access to the best talent in the industry.
001
Storytelling
& Creativity
Inspiring. Authentic. Captivating.
002
Strategy
& Results
Strategic. Energetic. Data-Driven. Growth-Focused.
003
Connection
& Community
Immersive. People-Centred. Socially Engaged.
004
Innovation
& Agility
Adaptive. Tech-Forward. Trendsetting.
mission
To empower travel brands to be bold and stand out from the crowd by inspiring and connecting with key stakeholders through strategic Marketing and PR.
Our services
What We Do
We offer a wide range of services to help your brand connect with audiences and create lasting impact.
Brand Strategy & Development
We craft brand strategies rooted in insight, aligning values with audience needs. We develop distinct identities through design, messaging and positioning. Every touchpoint tells a clear, consistent story that builds connection and drives growth.
Broadcast & Radio Tours
We have a strong track record of illuminating brands and bringing stories to life by creating compelling narratives which really resonate with the likes of the BBC, Sky News, CNN and CNBC.
Content Marketing
We create engaging, high-quality content across platforms to build visibility and connection. Our end-to-end approach ensures consistency, value, and measurable impact.
Corporate Communications
We understand the importance of building messaging frameworks to ensure consistency across both internal and external channels. From leadership messaging to stakeholder engagement, we know how to elevate brand reputation and build trust.
Digital Marketing
We offer end-to-end digital marketing services — from strategy and campaign planning to execution and optimisation. We drive results through SEO, social media, paid ads, email marketing and performance analytics. Our data-led approach ensures targeted reach, deeper engagement and measurable growth.
Email Marketing & Lead Generation
We understand the importance of targeted email marketing campaigns that nurture leads and drive conversions. Through strategic lead generation tactics, we help clients grow their reach and turn prospects into loyal customers.
Influencer Marketing
We connect brands with the right influencers to amplify their message and reach audiences authentically. From strategy and talent sourcing to content coordination and performance tracking, we manage campaigns end to end. Our approach delivers genuine engagement, brand alignment and measurable ROI.
Integration - AI tools
We help clients automate marketing activities using the most effective AI tools, leading to better customer insights, personalised experiences and improved campaign performance.
Advertising & Paid Media
We grow brands through smart, performance-led advertising across platforms like Meta, Google, TikTok and LinkedIn — pairing strategic planning with compelling creatives. From media buying to optimisation and reporting, we turn ad spend into measurable business growth.
Public Relations
We put travel brands on the map through strategic media outreach, standout storytelling and high-impact features in top-tier publications. We shine a light on what makes each experience unforgettable, capturing the attention of media and travellers alike. Backed by a trusted network of journalists, influencers and editors, we position our clients as must-visit names in a crowded market.
Research & Insights
By commissioning research which resonates with our clients business objectives, we understand the importance of crafting a well structured narrative which leads to impactful, data driven press coverage.
SEO
Smart SEO meets strategic content. We optimise your site from the ground up fixing technical gaps, aligning content with search intent, and making sure every page pulls its weight. Because visibility means nothing if it doesn’t bring the right traffic (and results) to your door.
Social Media
We build standout social media strategies through customised plans that drive engagement across platforms. From compelling content and optimised posting schedules to data-driven tactics, we grow brand awareness, increase followers and boost conversions. Ongoing analysis and performance tracking ensure every campaign delivers maximum impact and ROI.
Travel Trade Representation
We represent clients at trade shows and conferences by pitching and securing high-impact speaking opportunities on relevant panels to position them as thought leaders. We understand how to launch new products, campaigns or initiatives during key industry events to maximise our client’s visibility and engagement. We can manage booth design, media outreach and networking activations to ensure a cohesive and standout brand presence
Web Design
We know how to help our clients with web design by creating custom, user-friendly websites that align with their brand identity and business goals. The team focuses on responsive design, ensuring the website performs seamlessly across all devices, while also optimizing for fast load times and SEO.