Paros, Greece / London, UK 9th June 2026 — Luminar Collective today announces its appointment by Votsalakia Villas and Makria Miti to lead strategic PR, media relations and communications across key international markets.
The partnership will support the continued growth of the Paros-based luxury villa brands through targeted media relations, travel trade engagement, strategic storytelling and brand visibility initiatives.
Founded by Alexandra Skaltsogianni, the business has played a pioneering role in the evolution of luxury villa hospitality on Paros. Since 2003, Alexandra has developed, owned and managed some of the island’s most distinctive private residences, welcoming discerning international travellers seeking a more authentic and private way to experience the Cyclades.
Today, her portfolio includes the established Makria Miti villas and the contemporary Votsalakia Villas collection, each designed to offer a different perspective on the Paros experience while remaining deeply connected to the island’s culture, heritage and natural beauty.
The appointment follows a period of growing international attention for both Paros and Alexandra’s work, including recent coverage in the Financial Times, Forbes, Family Office Elite, L’Officiel Belgique and other leading international publications. Recent Financial Times coverage highlighted Alexandra as one of the early visionaries who helped establish the luxury villa market on Paros while preserving a strong connection to the island’s identity and landscape.
“Paros has shaped every project I have created,” said Alexandra Skaltsogianni, Founder, Votsalakia Villas and Makria Miti.
“When I first arrived on the island more than twenty years ago, I fell in love with its authenticity, natural beauty and slower pace of life. Everything we have developed since then has been guided by a desire to share that experience with others while respecting the landscape, local architecture and spirit of the island. We are excited to work with Luminar Collective as we enter the next chapter of that journey.”
“Alexandra’s story immediately stood out to us,” said Katie Crowe, Co-Founder of Luminar Collective. “Long before luxury villas became commonplace across the Cyclades, she recognised the potential of Paros and helped create a more private, authentic way for travellers to experience the island. There is a genuine depth to the story behind these properties — from the architecture and sense of place to Alexandra’s long-standing commitment to the local community and environment.”
Julia Svetlosakova, Co-Founder of Luminar Collective added: “In an increasingly crowded luxury travel market, travellers are looking for properties with character, authenticity and a strong connection to their destination. Votsalakia Villas and Makria Miti embody exactly that. We are looking forward to building on the strong foundations already in place and introducing the story to a wider international audience.”
The initial phase of the partnership will focus on editorial opportunities, travel advisor engagement, media relations, and strategic communications designed to support the business behind shaping the quiet luxury trend in Greece.
