London, UK, 18th March, 2026 – Boutique Global Travel Management company NousTravel today announced the launch of its UK and Europe division, appointing long-time travel industry executive Maria Baty as Co-Founder and CEO, UK and Europe.
The expansion marks NousTravel’s first major step into the UK and European markets and will focus on building a network of high-performing independent travel advisors and specialists, with a particular emphasis on entertainment (film and music touring), luxury leisure travel, media travel and corporate.
Baty brings decades of experience in travel management, having played a key role in directing and growing travel businesses throughout her career across both the corporate and entertainment sectors. She will lead NousTravel’s regional strategy, industry partnerships, and advisor network across the UK and Europe.
“We are thrilled to welcome Maria Baty as CEO, UK and Europe,” said Barry Noskeau, Co-Founder at NousTravel. She is an exceptionally respected leader within the travel industry. Her deep understanding of building successful travel management companies and her commitment to supporting independent travel professionals makes her the ideal partner to lead our expansion into the UK and European markets.”
NousTravel’s advisor-first model is designed to support experienced independent travel professionals with the tools, infrastructure, and network needed to grow successful businesses while delivering exceptional service to clients.
Baty said the opportunity to help build NousTravel’s UK and European presence comes at a pivotal time for the industry.
“Travel has always been built on relationships, expertise and trust,” she said. “NousTravel is creating a platform where experienced independent professionals can focus on what they do best, delivering outstanding service to their clients, while being supported by a strong global network. I’m excited to bring that vision to the UK and European markets.”
Baty is widely recognised for her contributions to the travel industry and previously served for seven years as board member of the Business Travel Association (BTA) in the UK, helping support the development and representation of the UK’s business travel sector.
The launch reflects NousTravel’s broader strategy to expand its global footprint while supporting the travel industry’s most experienced independent professionals.
