A fresh voice in travel marketing and PR launches today to drive business growth through globally resonating campaigns. The Luminar Collective, a new strategic marketing and PR agency, opens its doors with a bold mission: to help travel brands lead with clarity, creativity, and purpose in an increasingly competitive global market.
Founded by marketing and PR experts Julia Svetlosakova and Katie Crowe, the agency offers a modern, agile approach to communications and brand storytelling, digital marketing, media relations, event promotion, and stakeholder engagement. With backgrounds in global PR, media, brand strategy, and digital innovation, the co-founders bring decades of award winning experience and a shared belief in the power of authentic storytelling for both B2B and B2C.
From boutique resorts and tourism boards to experiential operators and fast-growing travel travel tech firms, The Luminar Collective’s core mission is to amplify travel brands across luxury, adventure, and travel tech.
Katie Crowe, Co-Founder Luminar Collective said: “Our role is to work with clients to amplify stories that resonate, spark imagination, and drive meaningful growth. The most successful brands don’t just sell destinations or services. They create emotion. That’s what we bring to life — stories that spark conversations and inspire action.”
Julia Svetlosakova, Co-Founder Luminar Collective, added: “Our vision is to be the voice of luxury, adventure, and experiential travel — championing authenticity, inclusivity, and mindful exploration, one transformative journey at a time. We created The Luminar Collective to partner with brands that share this vision — and are ready to lead with purpose, stand out, and scale smartly.”
Luminar Collective launches with its first client in the travel tech space with Retailaer.
