Our FAQ’s
Everything you need to know about working with The Luminar Collective.
General
What does The Luminar Collective do?
The Luminar Collective is a PR and marketing agency specialising in strategic communications, brand storytelling, and digital campaigns for luxury, adventure, and experiential travel brands. We help elevate your brand through tailored services, media exposure, and marketing strategies that drive measurable results.
What industries do you work with?
We primarily work with the travel, tourism, hospitality, and lifestyle sectors. This includes luxury hotels, tourism boards, destination management companies, yacht charters, eco-travel brands, and high-end tour operators.
Do you work with start-ups or only established brands?
We work with both. Whether you’re a start-up launching a new concept or an established organisation refreshing your strategy, we tailor our approach to suit your goals and resources.
Where is The Luminar Collective based?
We are based in the UK but operate globally. Our network includes international collaborators and clients from around the world.
What makes you different from other PR or marketing agencies?
We offer a unique blend of high-level strategic thinking, creativity, and industry insight. As a collective, we’re agile, scalable, and deeply invested in delivering results — with the added advantage of a global talent network and a focus on experiential and luxury travel brands.
PR & Media
Can you help us get featured in the press?
Absolutely. Our team has longstanding relationships with key journalists, editors, and influencers across top-tier travel, lifestyle, and business media. We secure features, interviews, product placement, and editorial coverage for our clients regularly in the B2B and B2C space.
Do you offer media training for executives or spokespeople?
Yes, we provide bespoke media training to prepare individuals for press interviews, broadcast appearances, and public speaking opportunities.
Do you handle crisis communications?
Yes. We offer proactive crisis planning as well as reactive communications support to help protect your reputation during challenging times.
How do you measure PR success?
We use a combination of media coverage reports, sentiment analysis, reach, audience engagement, and referral traffic to your site — depending on your KPIs.
Marketing & Digital Strategy
Do you offer full digital marketing services?
Yes. We provide 360-degree marketing support — including social media strategy, content creation, SEO, paid media, email campaigns, and influencer marketing.
Can you help us with a brand refresh or full rebrand?
Definitely. We offer brand strategy, messaging development, visual identity direction, and creative execution tailored to your brand’s values and audience.
Do you run paid advertising campaigns?
Yes — we manage and optimise paid media campaigns across Google Ads, Meta platforms (Instagram/Facebook), LinkedIn, and more, depending on your target market.
How do you build a marketing strategy for a new brand or campaign?
We start with a deep dive into your brand, target audience, competitors, and objectives. From there, we build a custom roadmap that blends data, creativity, and storytelling to drive impact.
Working With Us
How do I start working with The Luminar Collective?
Simply get in touch via our contact form or email us at hello@luminarcollective.com. We’ll arrange an initial discovery call to understand your needs and explore how we can work together.
Do you offer project-based or retainer services?
Both. We work on short-term campaign projects, long-term retainers, or consultancy/advisory basis depending on your requirements.
What’s your pricing model?
Our pricing is tailored based on the scope, scale, and length of each engagement. After an initial consultation, we’ll provide a transparent proposal and quote.
How quickly can you start?
Our availability depends on current commitments, but we can often onboard new clients within 2–4 weeks. For urgent campaigns, we’ll do our best to accommodate.
