The Rise of Generation Alpha: Why Luxury Travel Is Thinking Smaller to Go Bigger
From toy rooms to turn-down service, the next wave of travel storytelling puts children at the centre of the journey — and brands like St. Regis are listening. In its new campaign “The Little Guide to the Grand Tour,” St. Regis flips the travel script: instead of seasoned explorers or celebrity ambassadors, the stars are […]
Luxury Fashion Collaborations to Know This Summer
As summer 2025 starts to unfold, we are noticing a new wave of luxury collaborations that are reshaping travel. From designer-styled beach clubs to heritage hotels reimagined by fashion’s most iconic names, these immersive experiences deliver both sophistication and seasonal exclusivity. Here is a curated look at the standout partnerships captivating jet-setters this year. Dior […]
New Client Alert: The Bolder Appoints Luminar Collective for Strategic PR and Brand Campaigns
Lysefjord / London, June 2025